Sticker size guide
Not sure what size to order? Here’s what fits where. If you’re in between two sizes, the smaller one usually looks neater on curved or busy surfaces.
Die-cut stickers
| Size | Good for |
|---|---|
| 50mm | Coffee cups, small jars and lids, envelopes, phone cases, swing tags. |
| 75mm | The all-rounder: laptops, water bottles, mailer bags and boxes. |
| 100mm | Laptop lids, notebooks, helmets, shop windows and counters. |
| 125mm | Toolboxes, eskies, guitar cases and bigger packaging. |
| 150mm | Car and van windows, bins, signs, crates and equipment. |
The size is the longest side of your sticker. A round 75mm sticker is 75mm across; a 75mm logo that’s wider than it is tall will be 75mm wide and shorter in height.
Get a price for die-cut stickers →
Square & rectangle stickers
| Size | Good for |
|---|---|
| 50×50mm | Small labels, asset tags, QR codes and box seals. |
| 90×54mm | Business-card size. Contact details, service stickers, product labels. |
| 100×50mm | Name and phone number on tools, bins and equipment. |
| 120×80mm | Service stickers for air-con and hot water units with room to write a date. |
| 210×99mm (DL) | Instructions, warnings and window signs that need a few lines of text. |
| 297×210mm (A4) | Window signs, posters you can stick, opening hours and notices. |
Sizes are width × height in millimetres, and any size from 50mm to 480mm each way is available. Corners are square-cut. For rounded corners or a shaped sticker, choose die-cut stickers.
Get a price for square & rectangle stickers →
Bumper stickers
| Size | Good for |
|---|---|
| 188×94mm | Compact. Fits most rear windows, toolboxes and smaller bumpers. |
| 288×75mm | The classic bumper strip. Room for a short message and a logo. |
| 375×94mm | Long and bold. Best for a business name and phone number read from a distance. |
| Up to 480×240mm | Your own size, to the millimetre. Measure the space on the bumper, tailgate or window and set the sliders to match. |
Sizes are width × height. Bumper stickers are rectangular with square-cut edges, in any size from 100×50mm to 480×240mm. If you want a shaped car sticker, choose die-cut stickers instead.
Get a price for bumper stickers →
Sticker sheets
| Size | Good for |
|---|---|
| 100×150mm | Postcard size. Fits in any envelope or mailer, good for 3–5 small stickers. |
| A5 | 148×210mm. Room for 5 stickers of around 60–70mm each. |
| A4 | 210×297mm. Room for 5 larger stickers, around 90–100mm each. |
Up to 5 stickers fit on each sheet. Keep shapes simple: circles, squares, rounded rectangles and smooth outlines.
Get a price for sticker sheets →
Roll labels
| Size | Good for |
|---|---|
| 50mm | Jar lids, small bottles, lip balms, coffee bags and box seals. |
| 75mm | The front of most jars and candles, cosmetic tubs and mailers. |
| 100mm | Wine and beer bottles, larger jars and boxes, shipping cartons. |
Size is the longest side. Labels are cut to your shape and supplied on rolls with a small gap between each label.
Quick picks
| Where it’s going | Try |
|---|---|
| Water bottle | 75mm die-cut |
| Laptop lid | 75mm or 100mm die-cut |
| Coffee cup or small jar | 50mm die-cut |
| Mailer bag or box seal | 50mm or 75mm die-cut |
| Shop window | 100mm–150mm die-cut |
| Car rear window | 150mm die-cut or 188×94mm bumper |
| Car bumper | 288×75mm or 375×94mm bumper |
| Brand pack in an envelope | 100×150mm sticker sheet |
| Air-con or hot water service sticker | 120×80mm rectangle, heavy-duty UV |
| Tools, bins and equipment | 100×50mm or 90×54mm rectangle |
| Opening hours or window notice | 210×99mm or A4 rectangle |
Sizing questions
How do I measure for a sticker?
Measure the flat area where the sticker will go, then allow a little room around it. On a curved surface like a bottle, measure across the curve and choose a size a bit smaller, so the sticker sits flat.
Is the size the width or the height?
For die-cut stickers the size is the longest side. A 75mm logo that’s wider than it is tall will be 75mm wide. Rectangle and bumper stickers and sheets are listed as width × height.
What’s the most popular size?
75mm die-cut stickers are the usual choice for laptops, water bottles and packaging. 50mm suits small spaces, and 100mm makes a bigger statement.
Can I get a size that isn’t listed?
Yes. Square and rectangle stickers come in any size from 50mm to 480mm: choose Custom size and type it in. For other products, email us the size and quantity and we’ll quote it.